SOUL AWAKEN

This project was conceived as a collaboration between an energy drink brand and a music festival, with the aim of creating something that would both represent the spirit of the event and be engaging for its audience. My focus was to create something that would have a high visual impact, while also capturing the essence of what it meant to "Awaken The Soul".

To do this, I adopted an urban and funky design style that combines elements from both the energy drink brand and the music festival, while also being impactful and dynamic enough to clearly convey the message "Awaken The Soul". This was achieved by using bright colors, bold typography, and a collection of imagery that evokes emotion.