EQUILIBRIA

EQUILIBRIA is a perfume brand that emphasizes mindful beauty and seeks to evoke the tranquil, natural feeling of balance within. For this project, I sought out to create a website that embodied EQUILIBRIA's core values and provide an immersive experience for the user, all while maintaining modern yet timeless aesthetic.

The website design needed to reflect the feeling of balance and serenity, so I chose a minimalistic color scheme with soothing colors. The visuals used on the site are nature-inspired; incorporating imagery of trees, and plants to evoke a sense of calm. To further promote mindful beauty, all photography and illustrations feature people who reflect EQUILIBRIA's diversity and inclusivity.